In 1963 Lybro Limited, a Liverpool jeans company, asked the Beatles to advertise their jeans.
In May 1963, the lads were photographed for the advertisement and the pics were used to create a flyer with the drawings of the Beatles.
5 pics of that session emerged in 2004, one for each Beatles and one for the group.

I’ve got a pair of these jeans , complete with cardboard pocket label with photo of The Beatles on